What is Facebook Advertising?
Founded by Mark Zuckerberg in 2004, Facebook has grown in to the largest online social networking service in the world. In October, 2012 Facebook exceeded 1 Billion Daily Active Users Worldwide for the first time and has been growing by steadily more every month since. Facebook usage is most prolific in Western Countries in Europe and America. The United States for example has the largest number of registered users with over 167 Million of the population using Facebook, while the United Kingdom has over 33 Million users, over 50% of the population in each country.
With that sheer market reach Facebook Advertising can provide some fantastic opportunities for your business to unleash the power of social media to present your product or services to a vast and previously untapped market.
Why Use Facebook Advertising?
Facebook uses a pay-per-click platform which they have really spent a lot of time developing the functionality and performance of their Advertising platform in recent years so that you can now expect all the advanced features and functionality you would expect from other market leading PPC Platforms. One of the main advantages of Facebook Advertising is that it allows for very specific geographic and demographic targeting (by age, sex, marital status and much more) and the adverts can include images as well as more lines of text than is allowed with most search engine PPC platforms.
Why use Digital Power to manage your Facebook Advertising?
Digital Power embraced Facebook Advertising very early on and have proven ourselves to be a driving force in understanding and utilizing marketing trends within the social media industry. We have years of experience in running Facebook Advertising campaigns and have a proven track record in achieving tangible results for many businesses using social media advertising.